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Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards

Marwa Kaabour has been named Chair of judges of the Campaign Middle East Agency of the Year Awards for 2024.

Kaabour, the Group Head of Marketing and Corporate Communication at Al Masaood, will lead the jury panel of top-level in-house marketers in the region.

The Campaign Middle East Agency of the Year Awards are a celebration of industry talent in the region.

“The Campaign Middle East Agency of the Year Awards 2024 hold a special meaning in our industry,” she said, reflecting on the impact the awards have on the industry. “They celebrate the relentless pursuit of excellence, creativity, and innovation that drives us forward.”

Kaabour also recognised how the AOTY Awards are designed to honor exceptional achievements and motivate the entire industry to aspire to greater heights.

As agencies prepare to submit their entries for this year’s awards, Kaabour shares advice on what submissions would stand out among competitors.

“For those competing, my advice is to focus on authenticity and impact,” she said.

“Show us how your work has made a tangible difference, not only in terms of business results but also in terms of societal impact.”

“Be bold, be creative, and never shy away from pushing the boundaries of what’s possible. The most successful entries are those that tell a compelling story, resonate deeply with audiences, and leave an indelible mark on the world.”

Entries for the Campaign Middle East Agency of the Year Awards 2024 are now open here.