The Campaign Breakfast Briefing: Out-Of-Home 2026 – Built For Impact returns on 21 November 2025 at the Metropolitan Hotel Dubai to explore how the OOH landscape is transforming through technology, creativity, and data.
This event is one of Campaign Middle East’s highly-coveted Breakfast Briefings, covering all aspects of out-of-home (OOH) strategies, from retail media and real-time targeting to the rise of precision buying powered by programmatic DOOH and automation.
Register your interest for first-access to tickets here
As brands chase genuine audience attention, experts will dissect how OOH continues to earn trust and engagement through quality exposure and measurable impact.
Sessions on meaningful measurement will address how advertisers can move beyond vanity views toward deep attribution, dwell time, and post-exposure uplift – linking creativity directly to outcomes and ROI.
Speakers will also explore how advanced tech, real-time data, and AI-driven insights are shaping omnichannel strategies, enabling first-party data integration and dynamic ad decisions.
Furthermore, discussions on creativity will spotlight the cultural pulse driving bold, relevant campaigns, while the final forward-looking session will envision interactive digital OOH powered by smart screens, AR, and geo-personalised targeting.
View the event agenda here
From innovation to impact, this half-day event will redefine what’s possible in the evolving OOH ecosystem – uniting technology, creativity, and accountability to deliver deeper brand connections and smarter success across every screen.
Campaign Middle East brings the OOH community together each year to break away from the walls of our inboxes and meet industry peers in person.
With top-tier networking, a wholesome plate of breakfast, hot coffee on tap and learning from the best minds in the industry, this is an event you don’t want to miss.
For more on what to expect at Campaign Middle East’s Out-Of-Home Breakfast briefing, click here to view last year’s event. You can also find an extensive wrap-up of the event, here.
