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Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: dentsu KSA’s Ahmad Haidar

dentsu KSA’s Ahmad Haidar explains why Saudi Arabia deserves its own marketing playbook - driven by cultural nuance, digital transformation, and a consumer-first mindset.

Industry Snapshot: Beyond the Middle East marketing playbook

Saudi clients demand more than just advertising

HungerStation and Fananees team up to build emotional connections in Ramadan

Carat bags Hunger Station media account

Carat partners Gulf Marcom Group in Bahrain

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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