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Changemakers Conference MCN sustainability

MCN, The Marketing Society partner to champion sustainability at Changemakers Conference

From left, Andy Brown, Strategic advisor and Chair of CIMM Attention group, Bec Brooks, Head of Operations at Amplified, Alan Azar, Regional Managing Director at Choreograph (WPP) Amine Sadik, Marketing Operations Director at Procter & Gamble Arabic Peninsula & Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.

MMS reveals TV attention study findings in partnership with Amplified and ABG

Artificial intelligence AI

Sharing an AI blueprint for the advertising industry

TDG ABG

TDG joins ABG to support responsible advertising

Eleni Kitra, Executive Director, Advertising Business Group (ABG) Middle East

Middle East marketer of the future: From growth architect to purpose-driven pioneer

transparency

Influencer marketing: transparency as the new currency

top 20 news stories

The Annual 2024: Top 20 news stories

Jad Saab, Head of Digital Growth, MMS

MMS ‘Luxury Edition’ event offers insights on MENA luxury market

The quest for greater transparency

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THE WORK

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

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