
ThinkDigital Group (TDG) has become a member of the Advertising Business Group (ABG), the regional self-regulatory organisation that promotes responsible advertising practices and communication standards across the GCC.
Founded in 2006, ThinkDigital Group (TDG) is a marketing and commerce holding company with operations in EMEA and a presence in the Gulf through its portfolio companies Project Agora and Tailwind EMEA. The group has focused on investment and innovation in AdTech and digital media, working with marketers, media owners and agencies to drive performance and growth through technology and insights.
By joining Advertising Business Group (ABG), TDG strengthens its alignment with the group’s mission to foster collaboration between advertisers, agencies, media platforms and technology partners to raise transparency, accountability and effectiveness across the industry.
“At TDG, we view our work as meaningful and responsible,” said Odysseas Ntotsikas, Founder & CEO of ThinkDigital Group (TDG). “Joining ABG aligns with our vision to help co-shape a transparent advertising ecosystem in GCC where consumers are respected, creativity is celebrated, and results can be measured.”
Welcoming the new member, Katerina Papatryfon, Head of Communications and Operations at Advertising Business Group (ABG), said: “We’re delighted to welcome TDG to our growing community. The group brings invaluable global experience to our collective goal of enhancing advertising standards and practices across the region. Their commitment to digital innovation and responsible advertising makes them an ideal partner for ABG.”
ABG is the official MENA affiliate of the World Federation of Advertisers (WFA) and works to support industry development through advocacy, research, and cross-sector collaboration.