Saudi Arabia Archives - Page 15 of 94 - Campaign Middle East

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FMCG brands are underestimating competitors who don’t play by old rules, while defending equity that no longer guarantees choice, writes Fadi Nakhle.

How wholesalers and private labels are eating FMCG brands alive

Transcorp International's Rodrigue Nacouzi shares how the supply chain itself becomes part of the customer experience as advanced logistics networks integrate real-time data, predictive analytics and AI optimisation.

MENA’s supply chain: A hidden catalyst of the next marketing era

Furless Permanent has appointed Ruder Finn to lead communications for its Saudi Arabia expansion, including its first Riyadh location.

Furless Permanent appoints Ruder Finn to launch their brand in KSA

Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company.

Podcast: Diriyah Company’s Kiran Haslam on ad agencies, Saudi optimism and 2026

Horror Con

No zombies? No problem. When Saudi’s Horror Con released an AI-powered video

Youthquake: The sports marketing revolution

Mohamed Shelbaya, CEO of Beverages for the Middle East and Africa, PepsiCo at Formula 1

Pepsico’s Shelbaya on ‘conversations’ that connect with consumers at Formula 1

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Preparing for Ramadan with precision, purpose and presence

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Page 15 of 94

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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