AI Archives - Page 11 of 71 - Campaign Middle East

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Judgement shows up in the decisions that actually move performance: setting the right KPI hierarchy, not just chasing platform wins, writes Fusion5's Elias Moubayed.

When everyone uses AI, differentiation comes from judgement

Sagar Rege, Director, Liwa Content.Driven

AI in the age of AI slop

Meaning over metrics

Meaning over metrics

AI and Automation issue

Campaign Middle East’s AI and Automation issue is out now

From left, Ghassan Maraqa, CEO, Memac Ogilvy and Amer El Hajj, CEO, WPP Media MENA.

CEOs discuss redefining creative and media with AI

George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

Industry Snapshot: building brands with precision

Tactical’s Mike Khouri explains how AI put into the hands of someone who understands culture and human behaviour is powerful, but it leads to average slop when placed in the hands of people looking for the easy way out, cutting corners and choosing to be lazy.

Average is the new enemy and AI just made it your problem

Think Human

Why Think Human went all in on AI: and yes, the irony isn’t lost on them

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Page 11 of 71

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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