Starbucks’ new beta app in ChatGPT looks simple on the surface: tell the AI what you’re craving, describe your mood, or upload a photo, and it recommends a drink. Want something bright to start your morning? Craving an afternoon boost that isn’t too sweet? ChatGPT can now translate that moment into a Starbucks order, then help the customer customise it, choose a store and finish checkout through Starbucks’ app or website.
But the bigger story is not that Starbucks found a clever new way to sell coffee. The bigger story is that product discovery is moving from search bars and menus into conversations.
For marketers, that shift matters. A lot.For years, brands optimised for clicks. They built
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