This year sees the first generation of Muslims spending Ramadan distanced from their loved ones.
Switz recognizes this places an unprecedented strain on homemakers, who are balancing e-learning, the husband at home, the kids abroad, the house, and their job – all while fasting.
Produced entirely on video call, Switz’s new Ramadan campaign is a reflection of the times and pays tribute to the heroes at home, Moms. The film – produced by Socialize – is an honest depiction of how, even in times of uncertainty, Moms always know a way to make their loved ones feel better and bring their families closer.
In under a week, the video saw 4M+ digital views and nearly 2K shares, with many Mothe
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