There’s a wave of change coming, says Ravi Rao. Smart brands need planning and agility to ride it
When you read Norm Johnston’s book Extra Sense, it makes you wonder and realise we all need to learn to surf. As global chief strategy & digital officer of Mindshare worldwide, he is incessantly unlearning, learning and re-learning to keep up with the pace of what is affecting all consumers.
To quote what he says: “Like all waves, the opportunity (and the threat) is to determine whether and how you will prepare for the next round of disruption.”
As Jon Kabat-Zinn, another surfer, once explained, “you can’t stop the waves, but you can learn how to surf”. This brings me back to the Middle East,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
