From left: Team 'For': Rory McEntee, Chief Marketing Officer, GymNation; Dr. Hoda Daou, Managing Director, Annalect; Team 'Against': Mazen Nahawi, Founder & CEO, CARMA, Passant El-Ghanem, Marketing Director – Middle East & Africa, Kraft Heinz.The first-ever Campaign Debate in the region will be hosted at the Campaign Breakfast Briefing: The Future is Now on 12 September at the Metropolitan Hotel Dubai.
Two teams, four voices, one question: Has creativity lost its showmanship due to its focus on data?
Industry leaders will lend their expertise to battle it out on the stage.
On team ‘For’, Rory McEntee, Chief Marketing Officer, GymNation and Dr. Hoda Daou, Managing Director, Annalect will make their argument for why creativity in advertising has been stripped of its power.
Battling them, Passant El-Ghanem, Marketing Director – MEA, Kraft Heinz and Mazen Nahawi, Founder and CEO, CARMA and SOCIALEYEZ make up team ‘Against’. They will make the case for how data-led insights can service bold storytelling, empowering marketers to pursue disruptive creativity.
The 15-minute Campaign Debate will follow the format of a college-stye debate. Both teams will deliver an opening statement, followed by a rebuttal from the opposing teams. Debaters will then present their closing statements, offering their case as a final stance on the topic.
The novel event format aims to offer audiences a lively showcase of the region’s thought-leaders. This is your chance to be a part of history in the making, get your tickets now.
Also on the agenda for the Campaign Breakfast Briefing: The Future is Now is:
- Fireside chat: Rekindling the spark of discovery: AI, emotion, and the future of shopping
- Panel: Scaling smart: Can the Open Web compete in a platform-dominated world?
- Panel: Hybrid humanity: Co-pilots and agentic AI colleagues
The event will host the crème de la crème of the advertising industry, featuring speakers such as:
- Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment
- Maher Kassab, Associate Director – Digital Marketing, ARADA
- Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42
- Meghna Vyas, AVP – Marketing, Banking Sector, UAE
- Ravi Rao, Managing Partner, Climaty.AI
- Gosia Wajchert, Managing Director – MEA, Criteo
- Elie Chammas, Regional Director MENA, Project Agora
- Umar Nisar Siddiqui, Head of Programmatic, Khaleej Times
- Siddhi Dhavale, Head of Performance Strategy, Starcom – Publicis Groupe and
- Karim Jarrah, Senior Digital Director, PHD
Furthermore, the event brings more than 100 industry professionals under one roof for unparalleled networking opportunities.
This is your chance to be front and centre at the future of media, marketing, e-commerce and advertising:
For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at [email protected] or call 052 1466150
