Antoine Challita, UAE Country Head, Snap Inc. Snap Inc. has appointed Antoine Challita as UAE Country Head to oversee the development and execution of Snap’s business and commercial strategy while driving innovation and growth in key revenue streams.
The appointment aims to cement Snap’s long-term commitment to the market and the strategic importance of maintaining a strong presence in the Emirates. The UAE remains a vital hub for Snap in the MENA region, where the company is actively supporting the country’s digital transformation journey, deepening partnerships with brands and creators, and delivering value to the wider community.
“The UAE is one of our most important markets, and a key driver of innovation and partnerships across the region,” said Hussein Freijeh, Vice President of Snap Inc. in MENA. “Antoine’s appointment is a reflection of our commitment to growing our presence here and investing in strong local leadership. With his experience and deep industry knowledge, I’m confident he will help us continue creating real value for our community and partners.”
With over two decades of experience, Challita brings a proven track record in building and leading operations, driving business growth, and guiding organisations in launching products and go-to-market strategies. Since joining Snap in 2019, he has played a pivotal role in scaling the UAE business, delivering consistent year-on-year growth and expanding the team’s ability to support a diverse portfolio of partners.
Prior to joining Snap, Challita held senior leadership positions at UM and OMD, working with multinational and regional businesses including Dubai Holding, L’Oréal, PepsiCo, Coca-Cola, McDonald’s, and Henkel.
Commenting on his appointment, Challita said, “I’m delighted to step into this role at a time when Snap’s impact in the UAE and across the GCC has never been stronger.”
“The UAE is leading the way in digital transformation, and our community here is one of the most engaged globally, with Snapchatters opening the app more than 45 times a day,” he added. “I look forward to building on this momentum, helping our partners tap into the power of brand building and performance solutions to drive real business impact, while also contributing to the growth of the wider digital economy and creative ecosystem.”
Challita holds an MBA from London Business School and Columbia Business School and has been recognised in major publication’s Top 40 under 40 power list in 2019 as one of the most influential advertising professionals in the Middle East.
