The chosen Chief Content Creator will become the creative voice of Alif, shaping how the world sees one of Dubai’s most dynamic visitor attractions.Alif, the immersive experience at Expo City Dubai, is calling on the UAE’s boldest digital storytellers to step forward, as it searches for its first-ever Chief Content Creator (CCC).
The #AlifChallenge has arrived: a unique opportunity to win a three-month contract worth AED 100,000 and become Alif’s first-ever Chief Content Creator (CCC).
Launching on 1 September 2025, the competition invites content creators across the UAE to visit Alif and craft a high-impact, short-form video (15–60 seconds) that brings its immersive story to life.
James Bury, Head of Marketing and Communications, Education & Culture, Expo City Dubai, said, “Alif is a place where imagination sets the pace and storytelling sparks connection. With the #AlifChallenge, we are opening the door to creators who can capture its energy and emotion through their own lens. This is your stage, your playground, your spark. The right voice will do more than create content, they will inspire people to move, wonder and see possibility everywhere. We are ready to be surprised.”
#AlifChallenge: How can a content creator participate?
- Register online to receive your free Alif creator pass
- Visit Alif and film a standout short video between 1 September and 5 October
- Post & tag using @visitalif.ae and #AlifChallenge #AlifCCC, then submit your link via the official form
Finalists will be judged on creativity, engagement, originality, and the power to inspire.
The winner will be announced on 12 October 2025 during the Alif Galactic Adventures Festival, aligned with International Space Week. They will:
- Earn the title of Chief Content Creator for Alif at Expo City Dubai
- Receive a contract worth AED 100,000 to create four original videos per month
- Gain behind-the-scenes access and exclusive creative opportunities
- Play a key role in shaping Alif’s digital presence and public voice
Alif is a futuristic playground of movement, momentum, and imagination, from ancient desert caravans to Mars missions and the larger-than-life giants built by Lord of the Rings creators Weta Workshop. This initiative is not just about going viral, it is about curating culture.
The chosen Chief Content Creator will become the creative voice of Alif, shaping how the world sees one of Dubai’s most dynamic visitor attractions.
