Dubai-based premium gym wear and sportswear brand SQUATWOLF has accelerated its footprint in the Kingdom with a series of landmark activations, which included a skydiving influencer campaign, a brand collaboration with a Saudi graphic artist and calligrapher, the launch of the brand’s ultimate Sports Hijab, the introduction of its Neotech collection in Saudi Arabia, and a full-fledged event in Riyadh.
Each of these activations were shared across the brand’s owned social media and digital channels, in collaboration with the influencers who partnered with the brand.
The centrepiece was the first-ever SQUATWOLF Games held in Riyadh, drawing more than 250 attendees across two days.
Without even a single no-show, the SQ
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