Reham Mufleh, Managing Director, Horizon FCB MENA has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Reham Mufleh is the managing director of Horizon FCB UAE, bringing more than 22 years of experience across the global communications industry. With Palestinian roots, Jordanian and Canadian citizenships and a multicultural upbringing spanning nearly three decades in Saudi Arabia before establishing her career in Dubai, she brings a uniquely regional yet globally informed perspective to leadership. Throughout her career, Mufleh has built a reputation for driving commercial growth, operational excellence and long-term client partnerships while cultivating high-performing teams and strong agency cultures.
As the first female head of a global agency in the UAE, Mufleh has played a defining role in shaping Horizon FCB UAE’s trajectory. Under her leadership, the agency achieved its first-ever Cannes Lions recognition, marking a significant milestone in its creative evolution. Today, she oversees the agency’s overall performance, business operations and future growth strategy, ensuring a balance between business impact, creative excellence and measurable client outcomes. Focused on sustainable growth and talent development, Mufleh continues to strengthen the agency’s position in the local market while contributing to the broader success of the wider network.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Reham Mufleh has led the agency to sustain double-digit year-on-year growth while deepening partnerships with both existing and new clients, helping them unlock business growth and deliver against ambitious objectives.
