Santadip Roy, Regional Managing Director, Magna Global MENA has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
With more than 20 years of experience across the UK and Middle East, Santadip Roy is the regional managing director of Magna MENA, having spent the past eight years helping shape the growth and evolution of both Magna and Initiative across the region. Beginning his MENA journey as regional head of digital, data and technology, he played a pivotal role in securing major client assignments representing more than $200m in annual billings.
Roy has continued Magna’s growth trajectory following the onboarding of the landmark Dubai Holding business. Under his remit, Magna was named Performance Marketing Agency of the Year in 2024 and Campaign Middle East’s Media Agency of the Year 2025.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Leading Magna MENA through a blockbuster year in 2025 and beyond. We delivered exceptional results: 15+ new business wins, expansion into Kuwait, the launch of four AI and data-driven products, and more than 700 hours of work automated every month, freeing our teams to focus on higher-value activities. Magna delivered strong double-digit growth while strengthening its culture as a Great Place to Work for the third consecutive year. We capped off the year by being named Campaign Middle East’s Media Agency of the Year 2025, helping create one of the agency’s strongest years to date.
CLIENT RECOMMENDATION
Shweta Bhatia
Head of Brand and Marketing, Dubai Holding
Santadip is a highly respected partner, bringing deep expertise in media
strategy and planning across a multi-stakeholder ecosystem within the group and business units.
He combines strong media specialisation with commercial acumen to deliver strategic recommendations that align seamlessly with business and brand objectives while driving measurable impact. His forward-looking data-driven approach, consistently elevating media effectiveness and enabling the right team capabilities to support, is instrumental in shaping a more integrated, performance-led media agenda for Dubai Holding.
