SOCIALEYEZ, a team of creative strategists in the Middle East recently revealed as a part of the RAIYN communications network, has appointed Nadia Alken and Alaa Demachkie as Creative Directors, further strengthening its leadership team as it continues its growth trajectory.
Joining the agency as Creative Director, Nadia Alken will focus on strengthening client relationships, ensuring creative excellence across accounts and driving sustainable growth through innovative and effective creative solutions.
Working closely with clients and internal teams, she will play a key role in enhancing the quality of work delivered across the agency’s portfolio while building long-term value for brands.
Alaa Demachkie joins SOCIALEYEZ as Creative Director with a focus on new business development, leading creative pitches and identifying opportunities that support the agency’s continued expansion.
Through strategic storytelling, innovative thinking and a strong understanding of market trends, he will help drive SOCIALEYEZ’s competitive positioning and contribute to the agency’s future growth ambitions.
“These appointments represent an important step in our growth journey as we continue to invest in exceptional talent and strengthen our leadership team,” said Ambreen Kazi, Head of Creatives at SOCIALEYEZ.
Kazi added, “Nadia and Alaa bring extensive creative expertise, strategic thinking and leadership experience that will further enhance our ability to deliver outstanding results for clients while supporting the agency’s continued evolution.”
The appointments aim to reflect SOCIALEYEZ’s ongoing investment in senior talent, creative excellence and strategic capabilities, reinforcing its commitment to delivering impactful work for clients while supporting long-term business growth.
The addition of Nadia and Alaa also intends to reinforce SOCIALEYEZ’s commitment to building a future-focused agency that combines creativity, strategy and innovation to help brands connect with audiences in meaningful ways.
The appointments aim to further strengthen the agency’s capabilities across client partnerships, creative development, business growth and strategic storytelling.
