Snickers under the Mars, Inc. umbrella has unveiled its latest marketing campaign titled ‘Hungry Skies’.
It delves into the familiar chaos of air travel, showcasing the disruptions it brings to both passengers and flight crews.
Through extensive advertising efforts spanning various markets, including airports, the campaign sheds light on the turbulence associated with the travel experience.
The new ‘Hungry Skies’ initiative is an global extension of of its ‘You’re Not You When You’re Hungry’ brand campaign.
It is an effort to engage millions of consumers by featuring snickers as travel companion and humorously depict its role in satisfying hunger amidst relatable travel mishaps. W
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