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New campaign by Snickers and IMPACT BBDO helps UAE residents navigate the new weekend

Over the last 50 years, much has changed in the UAE, from malls to skyscrapers and supercars. However, one thing has remained constant – the Friday/Saturday weekend. Except at the end of 2021, when the UAE announced that the new weekend would be Saturday and Sunday. To quote Snickers, “The old Thursday became Friday and Saturday became the new Sunday, and the old Sunday became the new Monday.”

Snickers, a brand is known to assist people with their confusion, decided to step in and help by reminding UAE residents to grab a Snickers. No person, company, or even competitor, was left out of Snickers’ quest.

The brand compassionately sent New Weekend Kits to a select few individu

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