Consumers this Ramadan will be able to browse their favourite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA region. The virtual mall will feature some of the region’s most popular consumer brands, such as L’Oreal, AL Futtaim- IKEA, Namshi and Samsung.
Offering an immersive multi-brand shopping experience, the virtual mall is accessed via a Snapchat World Lens through the platform’s outward-facing camera.
With the World Lens, shoppers will be able to browse virtual stores of the participating brands, viewing and exploring products that they can then purchase through each brand�
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