The holy month of Ramadan is finally upon us, a month that brands anticipate and prepare for months in advance. Ramadan is characterised by a change in consumer behaviour, especially in terms of content consumption, and that’s why brands look for unique and innovative ways to stand out from the rest and get their content across to their audiences on social media. For fashion brands, in particular, it’s usually through showcasing their collections and how they can be styled for Iftar or Suhoor. But how can these fashion brands distinguish themselves from their competitors in a content-cluttered month?
For Max Fashion, it was emphasising a differentiating factor that other
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