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Anup Oommen
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Sharjah Book Authority ad campaign ‘brings people together with humour’

Anup Oommen
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The ad campaign was created by BigFoot Films and creative agency NNC was rolled out across cinemas in the UAE, including VOX cinemas and Novo Cinemas, as well as the Sharjah Book Authority's social media platforms.

https://www.youtube.com/watch?v=EwxTyNnF-hs

Sharjah Book Authority has revealed hero videos of its latest advertising campaign titled ‘It Starts With a Book’, which demonstrates how books bring people together using humour and has been created in line with the theme of the upcoming 43rd edition of the Sharjah International Book Fair (SIBF).

Rolled out across cinemas in the UAE, including VOX cinemas and Novo Cinemas, as well as its digital platforms such as Instagram, X, Meta, and YouTube, the campaign was created by production house BigFoot Films and creative agency NNC for the Sharjah Book Authority.

Commenting on the insight behind the campaign, Nouran Atef, Associate Creative Dir


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Tags:Bigfoot filmsbooksHuda Ismail-Al BaseerInstagramMETANNCNovo CinemasSharjah Book AuthoritySharjah International Book FairSIBFVoxXYouTube
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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