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Fjord Trends 2022 investigates human behaviours that will affect culture, society and business in the coming year

Businesses must rethink growth strategies as people examine relationships with work, technology, brands and the planet, finds Accenture’s annual Fjord Trends report.

Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the annual Fjord Trends report from Accenture (NYSE: ACN).

In its 15th year, Accenture Interactive’s latest Fjord Trends report provides practical guidance as companies look to deliver value and relevance to their customers, employees and society.

According to the report, newly identified behaviours will challenge businesses to rethink their approach to design, innovation and growth as a result of the shifts in employee expectations and mindset,


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