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Serviceplan captures all the Ramadan feels in a film for Abdul Latif Jameel Motors


Serviceplan Experience has created a film for Abdul Latif Jameel Motors (Toyota sector), celebrating the return of family gatherings during Ramadan by depicting a party that spills over into the parking.

While most Ramadan traditions transcend generations, the last two years of pandemic-induced lockdowns did disrupt large family gatherings during the Holy Month. This Ramadan, people are feeling fortunate to be back together, and Abdul Latif Jameel Motors (Toyota sector) wanted to celebrate this time of togetherness.

Seeing families together for a big iftar is a common sight in the Middle East. This moment has been recreated by brands in emotional

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