The electric mobility company Segway, headquartered in US, is planning to launch a new series of kickscooters in the MENA region and has called for proposals for their PR and digital marketing plans.
Segway plans to launch a number of different kickscooters and is pitching for an agency. The pitch should include budget, digital marketing plan and public relations strategy.
The digital marketing plan for the launch should increase sales and brand awareness. Part of the plan includes all web, SEO/SEM, database marketing, social media and display advertising campaigns. The plan also needs to design, build and maintain Segway’s social media presence. The plan should measure and report
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