For the launch of the new Jeep Grand Cherokee L in the Middle East, Science & Sunshine created a film that reflects the balance of sophistication and ruggedness, craftsmanship and capabilities that only the Jeep brand can own. Just like the car, this balance is also mirrored in people. There are those who seek adventure, but also appreciate the finer things in life, and don’t want to compromise on either.
“This is what Wildly Civilized is about. The film is about a Jeep owner who embodies the spirit of the all-new Grand Cherokee L. Throughout the story we see snippets from his wildly civilized life, his love for adventure, and this spirit being passed down from one generation to the next,” said Cristina Guida La Licata, head of marketing communications for Jeep Middle East.
Credits
Brand: Jeep Middle East
Product: Grand Cherokee L
Advert title: Wildly Civilized
Advertising Agency: Science & Sunshine
Creatives: Ash Chagla / Wael Baytamouni
Suits: Nadine Ghossoub / Steven Khoury / Moussa El Fakih / Myriam Ghazal
Clients: Melhem Najm, Head of Marketing & Digital, Stellantis Middle East / Cristina Guida La Licata, Head of Marketing Communications for Jeep Middle East / Lara Ayoub Agha, Head of Social Media & Content Production / Lyda Camargo, Jeep Brand Marketing
Director: Gonzalo Olivero
DOP: Jacob Møller
Production House: Dejavu Dubai
Executive Producer: Manasvi Gosalia
Producer: Sampada Harkara
