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posted on Aug. 04, 2025 at 9:00 amSep 4, 2025

Saudi’s King Salman Park appoints Chief Communications and Marketing Officer

posted on Aug. 04, 2025 at 9:00 amSep 4, 2025

Prior to his role at King Salman Park, Simon Shaw served clients in the Middle East, the US, China and Europe in previous roles as Global Chief Creative Strategy Officer at Hill & Knowlton and Chief Creative Officer at Burson.

Simon Shaw, Chief Communications and Marketing Officer, King Salman Park Foundation

Simon Shaw, Chief Communications and Marketing Officer, King Salman Park Foundation

Saudi Arabia’s King Salman Park Foundation, one of Riyadh’s four mega-projects, has appointed Simon Shaw as its Chief Communications and Marketing Officer.

Shaw, who moved to Riyadh in April 2025 to take up the role, will oversee marketing and brand communications for King Salman Park.

With prior roles as the Global Chief Creative Strategy Officer at public relations company Hill & Knowlton and Chief Creative Officer at Burson, Shaw brings a strong track record of working with international clients on their communications and marketing strategies, and activations.

He previously led the strategy, creative and content teams, and headed strategic communications across major brands and

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.