At a time of global political unrest and economic wars, there is a good chance you have heard the line: “Let us hold our breath and survive this year. Next year will be better. The coming years will be brighter.” The GCC, unlike other parts of the world, is experiencing a heightened sense of optimism. One of the main reasons many people feel this way is the transformation happening in Saudi Arabia. But what is really happening in KSA today? And what is the state of the communication industry in the kingdom?
Surprisingly, most of the HQs and bigger cost centres serving MENA are not based in KSA. Offices are usually small representations in Riyadh and Jeddah that don’t even exceed 1
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