As a luxury watchmaking collaboration dominated conversations across the region, Durex tapped into the hype with a culturally timed execution that quickly became the talk of social media.
When one of the world’s most talked-about luxury watch collaborations sent consumers across the Middle East into a frenzy with crowds queuing outside stores from as early as 3am and launches disrupted due to overwhelming demand the conversation rapidly evolved into a full-scale social media phenomenon.
From long queues to memes and online reactions, the launch became one of the region’s biggest cultural talking points almost overnight. As timelines flooded with conversations around luxury watchmaking
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
