The Story
Reefi is a leading Saudi-founded homeware retail brand specializing in home wearables. Reefi wanted to reach and engage with the Saudi consumers to increase their sales. They had identified Snapchatters as their potential target audience which had high interest in their product offering. Reefi utilized a mix of Snapchat ad products to achieve their objective of increasing sales and revenue, and improve results over time.
The Solution
Reefi adopted a full-funnel, multi-product video strategy to increase brand awareness, engagement and conversions among their target audience of Gen Z & Millennials. Leveraging Story Ads allowed Reefi to efficiently broaden their reach, share their br
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