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Recruitment trends in the GCC: ‘the new hiring mantra’

MBR Recruitment & Alternative Agency's Piyush Ganaatra talks about how to stay ahead in the evolving GCC job market.

MBR Recruitment & Alternative Agency's Piyush Ganaatra talks about the new hiring mantra and how to stay ahead in the evolving GCC job market.MBR Recruitment & Alternative Agency's Piyush Ganaatra talks about the new hiring mantra and how to stay ahead in the evolving GCC job market.

The GCC job market is evolving rapidly and there is a new hiring mantra. While AI-driven hiring, skill-based recruitment, and hybrid work models dominate discussions, the human element in HR remains irreplaceable. Beyond algorithms and automation, empathy, leadership, and people-centric hiring strategies are shaping the future of work.

As businesses compete for top talent and job seekers navigate a changing landscape, understanding the balance between technology and human connection is key.

On April 11 top brand and agency marketers will come together to find solutions to bridge the gap between the changing technological landscape and the lack of nuanced, skilled and specialise


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.