MBR Recruitment & Alternative Agency's Piyush Ganaatra talks about the new hiring mantra and how to stay ahead in the evolving GCC job market.The GCC job market is evolving rapidly and there is a new hiring mantra. While AI-driven hiring, skill-based recruitment, and hybrid work models dominate discussions, the human element in HR remains irreplaceable. Beyond algorithms and automation, empathy, leadership, and people-centric hiring strategies are shaping the future of work.
As businesses compete for top talent and job seekers navigate a changing landscape, understanding the balance between technology and human connection is key.
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Skills over degrees: the new hiring mantra
Companies are shifting focus from formal qualifications to practical expertise. Soft skills like leadership, emotional intelligence, and collaboration are just as crucial as technical know-how. Industries like fintech, digital marketing, and logistics now value hands-on experience, problem-solving abilities, and industry certifications more than traditional degrees.
AI-powered recruitment vs. human intuition
While AI can streamline hiring processes, HR professionals play a critical role in assessing cultural fit, emotional intelligence, and long-term potential. A well-written CV might pass an AI filter, but a genuine passion for a role is best recognised by human recruiters. Job seekers should focus on authentic storytelling in interviews and applications, not just keyword optimisation.
Candidates are no longer choosing jobs based on salary alone. They seek workplaces that offer career growth, mental well-being support, and inclusive cultures. Companies that foster genuine leadership, mentorship, and employee engagement will attract and retain top talent.
Hybrid work is becoming a permanent fixture, but companies must ensure employees feel connected and engaged. The challenge isn’t just remote collaboration, it’s building a workplace culture where people feel valued, whether in-office or online. Successful professionals will be those who master digital tools while also maintaining strong interpersonal connections.
What job seekers should focus on
Emotional intelligence matters. In a world of AI-powered hiring, empathy, teamwork, and adaptability set candidates apart. Companies value professionals who can navigate complex situations, communicate effectively, and handle challenges with resilience.
Recruiters aren’t just looking for skills—they’re looking for people. Demonstrate curiosity, problem-solving abilities, and a passion for your industry in interviews and networking conversations.
Genuine connections matter more than cold LinkedIn requests. Attend industry events, contribute to meaningful discussions, and engage with professionals authentically. The best job opportunities often come from personal recommendations.
The future of hiring in the GCC
The most successful organisations will be those that combine AI-driven efficiency with human-centric leadership. While technology optimises hiring, real recruitment success lies in building meaningful, long-term relationships between employers and employees.
A job is more than a paycheck-it’s where you’ll spend a significant part of your life. Look beyond job descriptions to assess whether a company aligns with your values, leadership style, and career aspirations.
As we navigate 2025, the question isn’t just about finding a job, it’s about finding the right people, the right culture, and the right opportunities for growth.
By Piyush Ganaatra, Founder & CEO, MBR Recruitment & Alternative Agency.
