At Campaign Middle East’s first Agency of the Year awards, IMPACT BBDO’s Rani Amayri was named ‘Arabic Copywriter of the Year’. Amayri spoke to us about why Arabic campaigns need more recognition in the region.
Tell us about your journey to the award.
It’s beautiful that someone finally give this recognition to Arabic copy. This is a very special category. We are in an Arabic market where we have multinational players. I hope we can see more of Arabic-first campaigns. It is a start for many more recognitions because this is an incentive for every Arabic copywriter.
It wasn’t easy and it took me a while to learn several Arabic dialects. And Arabic is very subjective – it is n
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
