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Ramadan 2020: Genuine connections & creativity by Snap Inc.’s Jacob Thomas

By Jacob Thomas, Business Lead - MENA, Snap Inc.

Ramadan is a month of giving, spiritual reflection and reconnecting with families and friends. It’s a special period to spend more quality time with loved ones and for communities to bond together. However, due to the current situation, the majority of people will be connecting and celebrating virtually and Snapchat is the platform that helps close friends and family, stay connected, informed and express themselves freely and creatively.

Recently, this creative expression and connectivity is being harnessed to share critical information and provide opportunities to help others. In light of the COVID-19 outbreak, Snapchat has rolled out a set of new lenses and other mobile-first creative tools to


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