ArabyAds has released its annual marketing report covering digital marketing insights about the MENA region in partnership with the leading social media listening tool, Meltwater.
The findings, covering digital insights and data of 2019, have been gathered and published by ArabyAds, a Dubai-based advertising intelligence platform that specializes in performance marketing and risk-free marketing and sales solutions. Meltwater is the leading social media listening tool that analyzes Arabic conversations on social media platforms.
The report provides many insights about audiences on different social media platforms, as well as a thorough analysis of online conversations about different industries such as e-commerce, automotive, ride-hailing, retail and fashion, banking, and more.
As influencer marketing is booming, the report also includes a section about the top influencers in KSA, the UAE, and Egypt, on Facebook, Youtube, and Twitter. The report targets companies and individuals who are constantly looking for marketing insights about the region. The reason behind ArabyAds’ eagerness to publish the report is to fill the gap that hinders marketers’ productivity and to promote transparent and efficient data that allows them to perform better.
Aside from the marketing data, an analysis of the top growing startups in the MENA region has been included in the report. The section presents social media data of the top 5 funded startups in Fintech, Logistics, Healthcare, Ride-Hailing, and more.
Here are a few insights: