Dubai-based independent communications agency Rain has entered a strategic tie-up with BrandMusiq, the India–based sonic branding company to reimagine sonic branding for brands in the digital age.
“Middle East is undoubtedly the most exciting place to be when it comes to brand building. It’s a confluence of different cultures and diverse social strata. When brands are trying to create heart-space in a market as nuanced as this, music can be the unifying element. More than visuals, human beings connect better with music as it is purely emotional” says Rajeev Raja, founder and soundsmith at BrandMusiq.
Manoj Ammanath, founder and managing director at Rain echoes the same sentiment. “Sonic branding is one of the most underutilized, yet one of the most powerful tools a brand has in its arsenal. Especially in today’s day and age, where brand engagements go beyond conventional touchpoints and into app engagements and payment gateways.”
“BrandMusiq has a unique proprietary methodology to identify and create sonic signatures true to a brand’s personality, and that is something we are very excited about. We are already in talks with some leading brands in the region and can’t wait to create something magical for them.”