FP7 McCann Dubai have been confirmed as the new creative shop for Betty Crocker, the flagship brand in the General Mills portfolio, following a competitive pitch. The scope includes communications strategy and integrated creative campaigns for a diverse range of priority global markets.
Jon Marchant, FP7 McCann Dubai’s managing director, said, “Betty Crocker has been the leading name in baking for over 100 years, so it’s a real privilege to be guardians of a brand with such rich heritage. The team have conceived a distinctive and meaningful brand platform that we’re confident will bring out the inner baker in all of us!”
Azfar Ul-Islam, international brand development director Betty Crocker at General Mills said, “At General Mills we take pride in understanding the needs and lives of our consumers so we can serve them the best possible products. This care and attention also extends to selecting our agency partners and in appointing FP7McCann, we are very confident that the brand is in great hands and that together we can reach new heights.”