Rain Creative created the print, digital and outdoor campaign for Century Financial that urges traders to benefit from the steadying influence of a disciplined approach to trading.
The Rain advertisement for Century Financial approaches the campaign based on the thought that 96% of traders believe emotions can negatively influence trading decisions. When emotions cloud the brain, unpredictability and fear define the thinking. It showcases that what is needed is a rational, regimented and consistent approach to trading. Finally, they provide a solution, trading through Century Financial. They don’t just offer a trading interface but help develop and stick to a trading discipline, taking emotions out of the equation.
Another recent campaign from Rain Creative is their film for Pattex for the launch of its super glue.
Client: Century Financial
Creative agency: Rain Creative
