In the last quarter of 2020, Volkswagen added a lot of excitement to the market with offers across its portfolio. It is also a time when the discerning audience is exposed to such offers from various brands making it difficult for them to choose the right one. Rain approached promoting these offers as a brand-building exercise reinforcing Volkswagen’s universal appeal. And not merely a tactical exercise. The films ensured the message was delivered with wit, and the result was a significant increase in the showroom footfall over the campaign period.
VW Everyone is coming
Creative Credits:
Agency: Rain
Creative: Pouyan Rahimi, Munira Rampurawala, Omar Shokri
Account Management: Vinay Mahadevan, Kanchan Bhat
Director: Nizar Sfair
Production House: Milkshake Media
Executive Producer: Dev Vaswani
Client: Bisher Yousfi, Al Nabooda Automobiles (Volkswagen Dubai)
