In the last quarter of 2020, Volkswagen added a lot of excitement to the market with offers across its portfolio. It is also a time when the discerning audience is exposed to such offers from various brands making it difficult for them to choose the right one. Rain approached promoting these offers as a brand-building exercise reinforcing Volkswagen’s universal appeal. And not merely a tactical exercise. The films ensured the message was delivered with wit, and the result was a significant increase in the showroom footfall over the campaign period.
VW Everyone is coming
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