After several years helping brands like National Bank of Kuwait, Moncler, and Nike create digital-first design systems, R/GA EMEA is launching a new Brand Design Consulting (BDC) practice.
Recognising that most customer’s first touch with a brand is now digital, the focus of the practice is on designing brands as experiences.
R/GA is rolling out the BDC practice to support its EMEA clients across Europe and the Middle East, where it will enable rigorous processes for designing brands as operating systems, ensuring they are strong tools to drive growth and guide decision-making.
The new BDC practice, which is being led by R/GA’s EMEA CEO, Rebecca Bezzina, and VP Executive Creative Direct
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