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Qatar Airways takes FC Barcelona stars on holiday

Spot by 180 Amsterdam stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, delivers ‘over 140 destinations’ message.

Qatar Airways launched a marketing campaign on 4 February 2015, supporting its three-year partnership with football team FC Barcelona.The campaign, which follows the ‘Land of Barcelona’ campaign in August 2013, includes a film and print legs.

The commercial opens with the five players entering an airport to board a flight. As the flight takes off and Iniesta settles down with a glass of juicea voice over says, “Qatar Airways are proud to welcome FC Barcelona and wish you a wonderful holiday’.The film features Neymar and Pique having a fun time at a sunny beach destination (Maldives), before the action shifts to a ranch in Dallas with horses kicking the ball around – Suarez plays cowboy.

The film moves to a French roadside cafe (Paris) where clowns join Iniesta and Pique with their antics. The final destination is in Asia (Seoul), where Messi and Neymar take on a group of martial arts practitioners, albeit with the help of a football. As an attacker breaks into an adjoining meditation room inadvertently, one sees Suarez seated calmly, ready to sip on tea in traditional Asian attire.It ends with the five returning home together and the message that Qatar Airways now flies to over 140 destinations.

The spot will be aired in English, Arabic and Catalan.


Client: Qatar Airways

Agency: 180 Amsterdam

President & chief creative officer: Al Moseley

Creative directors: Martin Terhart, Martin Beswick

Art director: Ed Ryder

Copywriter: Luke Stone

Producer: Susan Cook

MD/Account director: Stephen Corlett

Account manager: Jim O’Regan

Planner: Ben Armistead

Project manager: Jo Borton/Eleanor Fitzgerald

Business affairs director: Sarah Gough

Production company: Stink

Director: Agustin Alberdi

DOP: Dan Bronks

Producer: Annie Hart

Executive producer: Blake Powell

Local production company: Twenty-Four Seven

Editorial/Offline edit: The Circus London

Editor: Alex Hagon

Assistant editor: Adam Buckmaster

Online: MPC Amsterdam

VFX supervisor: Jonathan Box

Colorist: George K

Producer: Gwenn Hardouin

Music: I Get Around – Beach Boys

Composer: Brian Wilson/Mike Love

Sound design: Wave Amsterdam and Adelphoi London

Final mix: Alex Nichols-Lee

Exposure: Film, Print

Languages: English, Arabic, Catalan

1 Comment

  • I like this ad a lot because it’s a well known fact amongst soccer fans worldwide that Qatar Airways is a sponsor, but this shows a more functional aspect of the brand association amongst the team. It’s no doubt that Neymar, Lionel Messi, Luis Suarez, Andres Iniesta, and Gerard Pique are all stars on the pitch, but seeing them engage in a worldly variety of occurrences may appeal to the common consumer because it shows a side of the celebrity that we don’t often get to witness. It also reveals a more human and reachable persona amongst all of the star athletes because people really only get a chance to see them on a world stage while they’re competing against other athletes of similar capability and ambition. FC Barcelona is one of the most recognizable names within the world of soccer, and this ad by Qatar Airways perfectly utilizes the teams star players to highlight their ability to give the “average” world traveler an extraordinary experience.

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