Move follows over six months of ‘consultation’ with multiple agencies; mandate covers planning and buying across GCC.
MEC MENA has been awarded the media planning and buying duties of Kansai Paints Middle East. This follows six months of consultation involving multiple agencies on the brand’s expansion strategy for the region.
MEC’s mandate covers GCC markets.
Yves-Michel Gabay, regional general manager, MEC, said “We are thrilled to have won the account and we look forward to working with them and help them grow their business in the region.”
Syed Ameer Hamza Hasan, CEO, Kansai Paint MENA and CIS, said, “Kansai Paint’s expansion in the region has taken a dynamic pace. The region at large, and UAE in particular, is extremely significant to our growth. MEC, given their passion and enthusiasm for strategic creativity and implementation, come in as the right partners in channeling our communication in the region. We are very pleased to associate with them.”