fbpx
CreativeFeaturedMarketing

Putting a Creative Spin on FinTech, by baraka’s Bechara Malak

It can be quite an achievement to create content that makes people stop mid-scroll to look and digest our content, writes Bechara Malak, senior creative designer at baraka.

When I began my career as a designer more than ten years ago, I never thought I would end up working in the world of financial services – and it wasn’t an industry I was particularly attracted to either. For me, it always seemed colourless. And when you’re a visual creative, colour means a lot.

Campaign is throwing an engagement party. Brand engagement, that is. Join us to find how to keep customers invested in your brand while scaling from bricks and mortar to digital and mobile channels at our free-to-attend webinar.
 
That all changed when I joined baraka. I began to see that I had a huge opportunity here, to bring colour to finance – or, more specifically, fintech. It helped


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.