Standard Chartered has selected Publicis to be its global creative agency of record. Publicis has won a three-way battle for the business and unseated incumbent TBWA, which held the business for 18 years.
Publicis Groupe will run all creative, digital, and production for Standard Chartered, as part of this remit. The account will be lead out of Singapore, which led the global pitch.
“Following a rigorous pitch process to appoint a global creative agency, we have made the decision to award the mandate to Publicis Groupe,” Standard Chartered said in statement to Campaign.
“We are confident that they will be the right partner to take our narrative to the next level, by pushing o
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
