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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
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AOTYME2026
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$TBWA\RAAD’s Dany Aouad on rising expectations, building stronger talent, and why KSA brands need to embrace disruption and set trends.$

The pitch paradox: Win hearts, then win the room

QComms in

QComms secures seven new clients in April 2026

Sadia Impact BBDO

Impact BBDO successfully defends Sadia account as creative agency of record

Empyre Communications

Empyre Communications expands its client portfolio with major account wins

Guess appoints Red Havas as communications partner

Publicis Groupe creative global Standard Chartered

Publicis Groupe bags Standard Chartered’s global creative business

Initiative wins Carlsberg media account

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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