Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Seyoan Vela, Chief Creative Officer, Livingroom Dubai:
It’s getting much harder to do Private View. For a start, it feels like no-one sends work in to Campaign anymore, unless they think it’s an award winner. So there are fewer shades of grey to debate. And let’s be honest, getting anything made is an achievement in itself , worthy of some sort of participation trophy.
Everyone involved with this work should be proud of their contribution, irrespective of my un
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