Prism Digital launches WhatsApp for Business API solutions

Prism Digital, a Dubai based full-service digital marketing company has launched the UAE’s first AI driven chatbot for the Real Estate sector on a verified WhatsApp for Business number exclusively for the people attending Real Estate events in the region. This easy to access integration will help businesses in the Real Estate space to showcase properties and promote content with images and videos, post documents, broadcast bulk campaigns, share new updates, property related information and offers in addition to empowering businesses to collect data, generate leads as well as share complete customer generated responses for the benefit of the customers.

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If anybody replies, live agent access can be enabled whereby multiple agents can chat with the customers via the verified number. The bot can also pre-empt questions and guide the customers with their queries. As it is flexible to integrate with real estate CRMs.

Speaking on the launch, Lovetto Nazareth, managing director, Prism Digital comments, “WhatsApp-based customer engagement tools are revolutionising the customer engagement ecosystem for the Real Estate industry. The AI-driven Chatbots will help Real Estate businesses growth hack their communication via the customer’s mobile-based WhatsApp app. These chatbots also help businesses to leverage their marketing efforts thereby reducing the advertising budget and progressively generate meaningful leads. With this technology, we are set to become the pioneers of digital transformation in the UAE’s real estate sector by creating benchmark solutions and brewing innovative marketing tactics for strategic customer engagement. We hope to create another case study with this project and continue to contribute with our valued services to brands across the region.”