Leo Burnett Group’s Bechara Mouzannar sounds a wake-up call for a ‘Dinosauring Industry’.
I don’t expect anything fundamentally new to happen to our regional industry in 2015, since the industry itself continues to resist change.
I humbly believe that our communication industry needs a much deeper and more honest restructuring in order to be able to be at par with the best regional communication industries in the world.
Opening new sub-companies next door or even adding a new division of fresh experts to its other divisions do not really change an agency. This also doesn’t make the real work coming from that agency better or more innovative, and does not change the way the agency chro
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