By Ryan Loots, director of technology, Publicis Sapient
The metaverse – a maturing virtual world where users can interact with each other and virtual objects and explore digital experiences – is gaining significant traction in the Middle East. As headsets and technology continue to improve, the metaverse has the potential to revolutionise the way we live, work and play. It is poised to become a major driving force in the region’s future economy.
According to recent reports, the metaverse industry is expected to reach a valuation of over $20bn by 2025, with the Middle East being a key market for growth and revenue generation. This growth is being driven by a number of factors including the region�
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