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Media Mix Advertising takes over SZR with Ferrari World

UAE-based Ferrari themed Park, Ferrari World, dominated a 30-km stretch on Sheikh Zayed Road with Media Mix Advertising’s 21 unipoles.

The theme park dominated a 30-km stretch by implementing Media Mix’s unique selling strategy: a total takeover of 21 SZR Unipoles from Jebel Ali to Abu Dhabi.

Media Mix first acquired all 21 unipoles in July 2022 and, as a result, coined the special execution “Total Takeover”.

Media Mix has successfully executed four Total Takeover campaigns featuring Warner Bros, Etisalat, Hayatna, and now, Ferrari World.