fbpx
EssaysFeaturedOpinion

Power Essay by Radix’s Rajat Kaura: The Curious Case of Content and Curry

By Rajat Kaura, Creative Strategy, Radix MENA

Even as far back as the early 1940s, the word ‘kari’ was already making its presence felt across the Atlantic, having merged itself into cultures from Guyana to Singapore to Great Britain.
A curry, by definition, is any stew made using Indian spices. The spread of curry set sail on the seas with the conquistadors who marauded the shores of Eastern India around 1498.
They couldn’t find a word to describe it, so they made one up: ‘carel’, taken from the Tamil word ‘kari’.
The British East India Company changed in to the popularly known version it is today. Slowly but steadily this sweet yet pungent smelling broth found its way into the hearts of many a nation and the rest, as the


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.